Podcasting needs to be expensive or expensive (of course!), but podcasts with limited budgets are completely achievable. This is a myth. If you have been wondering, how much does it cost to run a podcast? This is a tricky question.
Regardless of your budget or level, you can make podcasts work for you-the cost of creating a podcast is up to you. The important thing to know is that you have a podcast budget, a clear plan and clear goals,
1. Know your income
Maybe you are not fully at the stage of making money from podcasting, but no matter where you are, you need some cash or credit to start your podcasting adventure and keep it running.
Therefore, the first step is to be clear about your goals and what you want to do with the new podcast. Defining the purpose of the podcast and its format (production method and location, etc.) will help you create the basis for the budget you need.
Once your vision is clear, you need to see how much money you have coming in. Write down exactly what income you have, whether it is a fixed one-time cash injection or a continuous monthly source, so you can know exactly how much you have to spend.
tip: Always remember to consider whether this is your career or hobby-if you see that this has a cash reward, how much you invest initially will be different!
2. Determine your fixed costs
The next step on the to-do list is to determine all the fixed costs required to run the podcast.
Depending on your plan for how to produce content, you need to research which options can meet your podcasting needs and requirements. What you need to consider is your hosting platform, and even the heating costs of the space where you record the podcast-make sure everything is there!
By choosing a free or low-cost podcast hosting platform, one of the main fixed costs (your hosting platform) can be kept to a minimum, such as:
- speaker (Five different options, from a completely free $6 “Aerial Talent” program to a $100 annual “Radio Program”). A bit like 5-in-1, Spreaker allows you to handle all aspects of podcasts, from creating, editing, distributing, listening, and even monetizing-and offers free to professional-level plans that can be used by all podcasts.
- Sound cloud (Professional plan is free to $11 per month). SoundCloud has a free option that allows emerging broadcasters to publish via RSS, and is one of the most commonly used platforms. Although it is worth noting that it does not specifically target podcasts.
- Lipson (Ranging from US$5 to US$75 per month). One of the oldest dedicated podcast hosting sites, very popular among many podcasts around the world –
howeverIf you plan to monetize podcasts in the future, remember that monetization is not one of the features provided.
- Brubri (From $12 to over $80 per month). Blubrry, also a
Long runPlatform (started in 2005) and allows podcasters to create a fully covered podcast website insert.
In addition, when editing podcasts, there is free editing software
tip: Make sure you haven’t missed anything by reviewing past bank statements and ticking everything in them.
Determine your variables (and one-time costs)
Variable costs are necessary for your business to continue to operate, but they change every month. And, if this is the beginning of your podcasting journey, you also need to include a one-time fee—funds to pay for basic equipment: microphones and headphones, and some expenses for making beautiful cover art (We have compiled a guide to creating great cover art, please click here).
Want to know how to determine variable costs? View your spending on office supplies, marketing/promotion costs, or replacing old equipment in the past 6 months, and calculate the average cost of spending. About to start your podcast? Try and predict how much you might spend (We wrote a blog about starting a podcast, you might want to check it out) And use it to build a budget for the first few months. Once it is up and running, you can cross-check whether your forecast is in line with reality!
Tip: Variable costs and one-time costs are usually interesting costs, so they are the most important costs in your budget!
4. Make a precautionary fund
We also strongly recommend that the fixed amount you deposit each month be included in your budget as part of the emergency fund. Depositing a little money on a regular basis means that when an accident happens, you will never fall into a crisis!
tip: An easy way to break down your money is 50/30/20 method. 50% for your necessities, 30% for what you want, and 20% for saving for the future and rainy days!
5. Make a budget!
Now is the time to have fun and create a budget!You can build it on paper, Excel or Google Sheets, or try one of them application over there.
Hope we have helped debunk the myth that you can’t start podcasting without a lot of money-no matter what your budget, there is a way to do it, and big expenses can always be postponed until your podcast is attractive and you start making money Time!