5 unique ways to grow podcasts on Youtube


It is estimated that there are more than 2 million active podcasts worldwide, Today’s podcast listeners have access to a much wider range of options than ever before.Naturally, as a podcast, you want to have a broad audience, or at least you want to see Your podcast grows. So how to develop your podcast on Youtube?

Like any brand out there, you must strive to make your platform known and appreciated by your target audience. Brands pay high fees for advertising and marketing to increase awareness of the products they provide and their value to consumers. As a podcast anchor, YouTube is a way for you to gain traction and expand your podcast audience completely for free.

As The world’s second largest search engine, YouTube has 1 billion users every month. This accounts for approximately 33% of global Internet users. YouTube currently supports 80 languages, which means that 95% of the world’s population can use it.

It’s undeniable that the audience you are looking for is on YouTube, but how can you reach it from scratch? In this article, we will introduce 5 methods you can use on YouTube to expand your podcast audience.

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1. Actually share your knowledge

If the topic you are interested in requires you to actually demonstrate your knowledge, then YouTube is the ideal place to share demos and tutorials.

Creating a tutorial video on YouTube will help you:

  1. Diversify your audience.
  2. Establish yourself as Authority figure In your field.
  3. Publish your content there through different media.

The problem with YouTube is that it has established a thriving fan base for different topics. This means that once you enter your niche, you will find an eager audience waiting to consume your content.

If you prove that you are good at what you do, then newly discovered listeners will become interested in your podcast, turning them into listeners.

For example, if you run a photography podcast, you will be required to demonstrate practical knowledge in many cases. If you discuss Canon cameras in a podcast, you may want to demonstrate how to use different models. If your episode is about editing, you can make a tutorial on how to use different editing software (such as Photoshop and Lightroom).

A good example is Landscape Photography Podcast Operated by Nick Page. Nick is a professional photographer with extensive experience in landscape photography. In his podcast, he provides tips on the same things, such as the type of equipment he has and the different techniques for taking pictures of bombs. Nick Page showed off some of these techniques on his YouTube page Nick PageEventually, his audience will become an eager listener of his podcast, thereby expanding his platform.

2. Work with YouTube users in your niche

One way to use YouTube to grow your podcast is to collaborate with established YouTube users in your niche.

Now, it’s important to emphasize that when I say “mature,” I don’t necessarily mean very popular or very large channels. When it comes to cooperation, you must set realistic expectations.

For example, if you run a podcast about cooking and the art of cooking, your dream might be to appear in YouTube videos of famous chefs, such as Gordon Ramsay, whose cooking YouTube channel has received millions of views. Hell’s kitchen.

But this is a long-term goal. As a new creator, you will have a greater chance of success by reaching a smaller channel with a loyal and loyal fan base.

Cooperating with YouTubers will bring you and your expertise in this field to attention. Therefore, it is important to present yourself in an interesting way. Show your eloquence, skills and knowledge in the way you express in the video. Charm will also attract the audience’s interest in you, and they will be interested in your podcast.

It is beneficial to work with multiple YouTubers, not just one. Every YouTuber has its own audience, so it’s wise to connect with as many viewers as possible. In addition, understand how each YouTuber presents their content so you can adapt to the settings and atmosphere of each video.

How do you promote YouTube cooperation?

In order to connect your proposal directly to YouTube users, you don’t need to perform any advanced searches.

Just follow the steps below:

  1. Go to their YouTube channel page.
  2. Click the “About” tab in the upper right corner.
  3. In the following screen:
  1. Click the “View Email Address” button and you will get their contact information.

3. Use whiteboard animation

Whiteboard animation is a video that simulates what is drawn or written on a school whiteboard. The visual effects appear to be handwritten or hand-drawn. Essentially, it is used by video producers to convey complex information through simple and easy-to-understand graphics.

Whiteboard animation is also commonly referred to as “operation video”. This is because they are mainly commentary videos and are very popular on YouTube. Using whiteboard animations to supplement your podcast will definitely benefit you.

On the one hand, YouTube consumers particularly like watching whiteboard animations. Therefore, they will easily find your content on the platform, which will guide them to visit your podcast. It’s just that you have to make the graphics attractive enough for the audience to want more. You can even add some music to make it more attractive.

Here are the benefits of using whiteboard animation for podcast videos:

  • They are catchy and unforgettable: Dynamic graphics can attract and keep the audience’s attention better than real speaker videos.In fact, a researcher named Dr. Richard Wiseman stated Watching whiteboard animation is 15% more memorable than watching people talking.
  • They are easy to create: You don’t need an animation degree or expensive equipment to create whiteboard animations for your podcasts.Have Whiteboard software And the tools that can do all the hard work for you. The most popular ones include Doodly, Animation Studios and VideoScribe.
Podcasts on YouTube

A specific YouTube channel, Domis, Exclusive use of whiteboard animation, has more than 7 million subscribers.

  • They are versatile: You can use whiteboard animation for almost any subject under the sun. It doesn’t matter whether your podcast is about politics, history, or business.You can also easily upload them to multiple platforms, including your own website and social media profile, as part of you Content strategy.

4. Share the full video version of your podcast episode

This is one of the best ways to develop podcasts.

It involves recording your podcast sessions and uploading them to YouTube. However, there is a problem. Your podcast recording must be fun to watch, not just listen. You want to attract the attention of your audience and ultimately expand your audience.

So if you have Interesting guest With interviewees, such as celebrities, people want to see as many of them as possible and like to listen to them.Name the video “Interview [Guest Name]”For SEO purposes.

Podcasts on YouTube

If you have a good working chemistry with the co-host, this method is also effective because it will be fun to watch the energy. If you host a podcast alone, you may want to attract viewers through animated gestures and interesting visual effects.

More importantly, you should create a visually appealing setting to keep the audience engaged throughout the podcast. The lighting should be on the spot, using a high-quality camera set to capture the video from the best angle.

Elsewhere, you can also upload your podcast audio to your YouTube channel. In this case, you don’t necessarily need to shoot a video to match it. You can use a simple image as the cover of a podcast video and still get a neat view, provided that your subject and sound are attractive enough.

Nikki Closser of The Portrait System Podcast uses this method and Her youtube channel.

5. Create a companion/excellent video

If your podcast already has a YouTube channel, companion videos are a smart way to promote podcast episodes.

Companion videos are short videos that serve as podcast extensions. They can advertise for podcasts by providing snippets (or highlights) of podcast content to stimulate viewers’ curiosity. Subsequently, the audience will be attracted to the podcast to get the complete picture.

In addition, the companion video helps provide in-depth explanations or perspectives on the topic being discussed in the podcast. This helps to explore different perspectives or different perspectives on subtopics. Video will come in handy when the usual drama structure does not allow such exploration. They fleshed out the subtopics that appeared in the discussion.

Another way to use companion videos is to create trailers to establish expectations for upcoming podcasts. Usually, trailers will highlight the best parts of the video without having to provide context. In this way, the audience becomes eager to see all of it.

Companion videos can not only attract the attention of potential listeners, but also provide added value for loyal listeners. Finally, they have contributed to the development of your podcasting community.

Podcasts on YouTube

For example, H3H3 is a very popular online news podcast. They have a YouTube channel dedicated to uploading highlights of their podcasts in a short, easy-to-understand format.

In summary

YouTube is a great way to develop podcasts. As can be seen from the statistics provided in the previous article, YouTube is a far-reaching platform with many users. Using it to promote your podcast will definitely bear fruit, but only if you have enough creativity.

Since YouTube is a video platform, it does an excellent job of supplementing podcasts, which are all audio. On the one hand, you can decide to record your podcast session and upload it to your channel. You can also use whiteboard animations to emphasize the main points raised during the performance. Similarly, you can use companion videos to promote upcoming episodes and attract viewers to participate in discussions.

All in all, you should be creative about this. Do research, brainstorm, and choose the best way to connect with your audience.


Chris Moore is an online entrepreneur and also SMBillion.com. Since 2010, he has been creating a YouTube channel to help online businesses and brands grow organically, and through Subsidiary plan

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