AdsWizz, a digital audio and podcast technology solutions company, and AI Music, an artificial intelligence and music technology company based in London, Announce They have signed an agreement to introduce AI Music’s Sypaphonic Ads technology into the company’s audio and podcast advertising buying platform AdsWizz AudioMatic DSP. Dunkin’ is an all-day coffee and baked goods site in the United States. It was one of the first companies to adopt joint solutions to improve the way they interact with the audience.
The integration means that brands and agencies that use AdsWizz AudioMatic can make the background audio of the ad automatically adapt to the music genre of the listener when the ad is played. This technology has been proven to increase advertising engagement and significantly shorten the production time of brands and agencies, while providing a more personalized advertising experience. According to the terms of the agreement, AdsWizz AudioMatic is the only advertising purchase platform that can use this technology for digital audio advertising.
Pierre Naggar, Senior Vice President of AdsWizz Global Demand, said: “We are very pleased to work with AI Music to bring a new digital audio advertising experience to Publicis Inspire Media Engine and Dunkin. Compared with the strategy, the production time has been reduced by 95% on average, the efficiency has been increased by 5 times, and the participation rate has increased by 238% compared with non-personalized advertising. “
“AdsWizz is the ideal partner to bring this solution to the market,” said Siavash Mahdavi, CEO of AI Music. “We believe this will enable brands and agencies to interact more closely with their audiences because they can produce audio ads on a large scale with less disruption to the audience.”
“We are delighted to be one of the first brands to use symphony advertising products to launch campaigns with AdsWizz, and to collaborate with Publicis Inspire Media Engine as we promote our espresso platform and highlight our new non-dairy products,” Ji Said Lusby, Dunkin’ Vice President of Media. “Using artificial intelligence advertising products to provide listeners with a seamless and personalized advertising experience.”
The solution is now available in beta for agencies and trading desks around the world using AdsWizz AudioMatic DSP and publishers using AdsWizz AudioServe Campaign Manager.