Establishing a consistent partnership for your podcast is a great way to start profiting. This can be seamlessly integrated with the creation of a podcast media toolkit. The podcast media kit is an easy way for reporters to report on you and an elevator for you to promote to sponsors.
Let me talk about the ingredients we need Start looking for sponsors.
The main ingredient? Know your audience. Who do you create content for? What are their demographic data? What type of content do they think is the most valuable? The more you know, the better. A deep understanding of your audience will help find the most consistent sponsorship deal and save you and potential sponsors from wasting valuable time.
Second, you should firmly grasp your unique proposition. For example, are you a marketing podcast for everyone, or an Instagram marketing podcast for mom entrepreneurs? By refining and highlighting your USP (Unique Selling Point), you will be able to find specific sponsorships that are very helpful to your audience and sponsors.
Once you understand your audience and the specific elements you bring to the podcasting world, you can consider sponsoring.
Want to learn how to create, promote and monetize your podcast?
Our free speaker course It covers everything from defining your podcast to its successful launch to fully monetizing your catalog. Also, did we mention that it is 100% free?
what are you waiting for?
In this case, let’s continue to discuss why it’s important to have a podcast media kit.
As we mentioned before, your podcast media kit is like your elevator speech. This is a quick description of the content of your podcast. This is a concise way to show who you are, what you do, and why you are a great partner for an ideal sponsor. It can also be used for reporters or media reports to quickly access assets they may need, including logos, your personal profile, and your professional photos.
Now, if you are just starting out, or have not really determined your brand message, this may also be a good opportunity to think about your story. Planning the story you want to show the world will help clarify your podcasting business’ decision to move forward. In return, this will attract more listeners who can relate to and benefit from your episode.
And, on the other hand, not all podcasts have media kits. Therefore, this is a great way to stand out from the crowd when selling to sponsors, while also providing a quick snapshot of your brand.
Our view is: a win-win situation!
What information should I include in my podcast media kit?
There are many elements you need to consider for your media kit, but let’s start with the basics. You need to include:
- Podcast cover art;
- Your professional photo. Think about the ones on your website. This is for sponsors to match faces with your story;
- Show description and short podcast spacing;
- Contact information and website;
- Links to iTunes, Spotify, and Google Play (or any other related apps that your audience listens to).
Some other good items include:
- Program release frequency and release date
- How long has your show been on and the total number of episodes you have
- Other team members who help run your show
- Milestone schedule
Once you have these compiled projects, it’s time to delve into your audience analysis. However, before that, you need to know which indicators to look for.
So, let’s talk about analysis.
Podcast analysis is often confusing because there is so much data that users can listen to your episodes in many ways.In our opinion, use our existIntuitive IAB technical laboratory certification Allows you to view your data in one place in real time. In addition, you will be able to quickly view your downloads and audience data. These are the most important indicators that sponsors want to know.
Now, we will study podcast downloads in more depth in order to confidently explain your metrics. Podcast host Declare that if your new episode gets more than 7 days after its release:
- With 26 downloads, you are in the top 50% of podcasts.
- With 72 downloads, you are in the top 25% of podcasts.
- With 231 downloads, you are in the top 10% of podcasts.
- With 539 downloads, you are in the top 5% of podcasts.
- With 3062 downloads, you are in the top 1% of podcasts.
The higher your audience participation, the more attractive your show will be to sponsors, because it means they like your content. That being said, downloading is an important part mentioned in your media kit.
The next indicator: the audience.
Downloads will tell you how many times you listened to the podcast. Audience data is valuable because you can determine their geographic location and how they use your content. For example, if the sponsor’s audience is mainly in the United States and your audience is mainly from South Africa, then this will not be a great game.
Ultimately, sponsors want to know whether your audience matches their target audience and how engaged they are with your show. Be sure to include these components in a clear and concise manner. The next section will detail how to design your media kit.
Podcast media kit design
Once you piece together all the relevant data and basic information, you can consider using a free graphic design service like Canva to create a beautiful podcast media kit. Don’t be stingy in the design steps, because just like the birthday gift display, the visual effect has a huge impact.
To make a podcast media kit using Canva, just create a free account and switch to the templates tab. From there you have several options.If you want to create a more interactive toolkit, you can create a introduce or Create video. Because you need to include indicators, so Infographic template or Media kit The options under the Marketing tab will be a good way to visually highlight these analyses.
The design of your media kit should be consistent with your business or podcast’s branding to demonstrate cohesion. If your colors are pink and teal, make sure to choose the same color for your brand kit so that sponsors can easily associate your website or podcast brand with your media kit. Your media kit is similar to your resume, it should be easy to browse, up to five pages.
Professional photos of you and your podcast name should be the largest part of your media kit, followed by your statistics and a description of your show. Whenever possible, replace text with design elements to make it simple and easy to understand.
If you don’t have time to create one or would rather buy one, let’s talk about some options.
You can buy the media kit from the following website Stephanie Cantelmo or IQIYI. Using these templates, you can seamlessly customize your information. Therefore, if design is not your strong suit, then this option may be best for you.
If you want to completely outsource this task, you can easily find professionals on freelance websites, such as work overtime or Five blessings. When creating a project release on one of these sites, make sure to use the information provided above as a guide, so you can ensure that your media kit fully meets your needs.
Now, in order to get some ideas, let’s look at some examples.
- Hybrid Company Podcastof Media kit work. Why? Well, although it is a bit long, it is very simple, with minimal text and graphics on each page, and easy to use. We especially like the black-and-white contrast and the large amount of statistics that really make the graphics popular.
- Mobile-first podcast The media kit includes pictures of famous guests, so potential sponsors don’t need to listen to each episode to get to know it quickly.
- Sex Magic Podcast The media kit created using fliphtml5 is an interactive magazine style theme and an interesting way of presenting information.
- The One Idea Away podcast The media kit is incorporated into their website, which makes it easy to read and quickly understand the full content of their podcast.
- Christopher Trapp The media kit is very simple, with only one page of bold icons and quick facts about his milestones.
Hope these examples provide some ideas for your podcast media kit. In order to get more, Pinterest is always a good choice. Pin layout design and samples so that when you sit down to actually create or outsource, you will have a better design direction.
To reiterate, no matter where you are in your podcasting journey, it’s always a good idea to have a podcast media kit. It will help you consolidate your podcast message, easily communicate your unique proposition to potential sponsors, and help you stand out from other podcasts that have not doubled their efforts.
To review the most important elements of your media kit, be sure to include:
- Podcast cover art
- Your professional photo (think of the photo on your website) so that the sponsor can match the face to your story
- Show description and short podcast tone
- Contact and website
- Links to iTunes, Spotify and Google Play
Last but not least, show your downloads and audience metrics in a bold way, so that sponsors can quickly understand your podcast success. With the concise and beautiful podcast media toolkit, you will be able to successfully reach a cooperation agreement!