How to start a podcast: a beginner’s guide

Do you want to start a podcast? This beginner’s guide explores six (6) simple steps On how to start a podcast and make it successful.

Why starting a podcast is a good choice

In an era when content creators have many distribution options, podcasts stand out as an alpha platform. This is because it redefines global content distribution and consumption by providing audio content in an intimate and attractive form.

Therefore, the popularity and number of listeners of podcasts is increasing day by day, making it the best channel to attract active audiences.

Today, no one wants to spend hours waiting for a radio show to solve a topic of interest to them. The push for instant gratification does not allow this to happen, and this is where podcasting comes in handy. As more and more people invest in smart speakers such as Google Home devices, HomePod mini, Sonos One, and Amazon Echo, technology has further enhanced this.

Together with smartphones, these devices make listening to podcasts easier and more fun because they make audio content easier to consume.

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Look at the numbers that support the podcasting world

Podcasting is a very promising field, and it is very popular nowadays.As recently Podcast statistics It shows that the industry is expected to reach a market size of 1.62 billion U.S. dollars by 2022, and the number of podcast listeners is increasing every year. Interestingly, statistics further show that most customers use podcasts to learn new things, and it can also be an excellent marketing tool to promote brands.

Now that you know the pace of development in the podcasting field, why not consider starting podcasting. The biggest question is; how do you start podcasting?

How to start a podcast: a six-step guide

This is a step-by-step guide to help you get started and succeed as a content creator:

First determine your target audience

The first step in starting a podcast involves looking inward, because you need to focus on what you know best. To do this, you need to ask yourself the following questions;

  • Which fields or market segments am I familiar with?
  • How can I best use my knowledge in this field or niche to attract an audience?
  • Who might be my audience and what are their interests?

By narrowing down the niche market that best suits you, Know your target audience It becomes simpler. In this way, you can start researching topics that appeal to potential audiences.

Speaker quick tips: podcast avatar.
Once you have chosen your podcast segment, you will want to start defining your ideal audience.Also called yours Podcast avatar.

Imagine your podcast avatar is the person you are talking to while recording. You not only want to understand demographic data such as age or gender, but also their psychological needs, needs, and fears. Podcasting is an intimate medium, so a thorough understanding of your podcast avatar will enable you to tailor podcast content to their exact needs, thereby establishing a connection between the host and the audience.

Choose your podcast subject and name

After you have identified a niche of choice, whether it’s family issues, politics, celebrity gossip, hiking, or music, it’s time to choose a podcast title and topic. The rule of thumb is to choose a podcast name that appeals to the target audience.

Remember that simplicity is essential, and always remember to align your podcast name and topic with the market segment you will be dealing with.

For your podcast topic, it requires in-depth research on areas of interest and Pain points In your niche market. Then, once you discover these areas, you can make a series of topics that contain keywords that your target audience is popular in online searches.

This is a foolproof way to bring more traffic to your podcast, because it becomes the authority of the niche market.

Other suggestions for finding the right title for a podcast include:

  • The name should be easy for the audience to remember and find;
  • Must include any relevant keywords surrounding the central theme or reflect your personality as a host;
  • The length should preferably be between 20 and 29 characters.

remember, The topic should not be too narrow, because it is difficult to continue to create content. But you don’t want it to be too broad, because the series should appeal to a specific niche market. The idea is to cast the net to make an impact. But don’t be too wide! You don’t want the audience to be confused by your message.

Set the perfect length and frequency of podcasts

Podcast insights show that most podcasts are between 20 and 40 minutes long, accounting for 31% of the total. In terms of frequency, most podcasts are published every 8 to 14 days. Although these are valuable insights that you can’t ignore, you need to set the perfect length and frequency for your release in order to easily win more listeners.

As a newbie, you don’t want your podcasts to be too long and become boring. On the other hand, you don’t want podcasts to be too short to cover valuable content. In many cases, the ideal podcast length is 18 to 22 minutes, because this is the ideal human attention span.

In terms of frequency, you’d better publish it once a week so that your audience can predict the next episode.

Speaker quick tips: display format
Will your show involve interviewing different guests every week, or will it tell fictional stories? Are you the only host, or will someone else join you?

We encourage you to be creative on the episode and consider different Podcast format. But choosing a somewhat consistent style will allow your audience to understand your brand from the beginning. If your show suddenly takes the form of dialogue, people who come to your podcast to learn specific skills in seminar style may be delayed, and vice versa.

Choosing a podcast hosting platform

Now is the key pillar of your podcast, and this is choosing the right podcast hosting platform. This is a success or failure decision and will determine how easy it is to run a podcast.

The podcast host is the place where the audio files of the podcast are stored and distributed. There are different types of presenters, all of which are individually designed to suit your position in the podcasting career.

Free podcast hosting platforms do exist, but be careful before choosing this option. If the program is free, then anything you upload to them will usually become their product, including your data. This is a safety and ethical issue, but it depends on your debate.

We do podcast hosting here trumpet, Including a free trial, if you want to test it.Once you’re done, you can start Submit it to the podcast distributor, or podcast.

Optimize your podcast to attract more viewers

As a content creator running a podcast, you need to enhance your game. The average listener has become very demanding and pursues the best listener experience (LX). Similarly, increasing competition means that to attract a larger audience, you need to optimize your content in the following ways:

  • Research and use relevant keywords in your content. For more information about podcast SEO, we recommend reading This article.
  • Let your podcast show notes highlight what your podcast episode will cover. Use relevant keywords in the title, title, subtitle, and entire page content of these annotations.
  • Leverage podcast metadata. This is the summary displayed on the search page where your podcast is displayed. Be creative, let it attract your potential audience, and give them the urge to listen to your podcast.
  • Re-adjust your content into blogs, guides, videos, or infographics, and search engines can easily index these content and display it to your target audience.

Don’t forget to promote your podcast

Finally, you can’t forget Promote your podcast. Your target audience will not magically know your podcast, you need to work hard to make the word spread quickly. The best way to solve this problem is:

  • Use social media to establish yourself as an authority in a particular field. Publish creative posts on these platforms and make them go viral. Don’t forget to include links to your podcasts in these posts so that viewers can easily find them.
  • Appear as a guest In real-time social media discussions hosted by popular Vlogs, podcasts, and influencers. This will make more people notice you and willing to view your podcast.
  • Have a Podcast site Because this allows you to expand your network while portraying you as a knowledgeable content creator.
  • Solicit comments and subscriptions from your audience so you can build trust and attract more traffic.

in conclusion

Podcasting is the future of content distribution, and it has become popular with each passing day. Its infinite possibilities and flexibility in creating attractive content make it the darling of today’s world. The best part is that as technology makes it easier for ordinary people to consume audio content, it is only a matter of time before everyone joins the podcast.

As a futuristic person, now is the best time to start podcasting. This guide provides you with a good starting point and can help you understand the ins and outs of becoming a successful podcast.

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