You have decided to enter the world of podcasting. Welcome to the community!
But have you considered launching video podcasts? It can be a companion to the audio version, or it can make an entire work specific to YouTube.
Either way, we have some ideas and tips on how to succeed with new podcasts. let’s start.
Why do you want a podcast?
If you have never started a podcast before, you are both enjoyment and challenge. It was a rewarding experience, but it was also a lot of work.
Adding video podcasts to your work will increase the workload. Before you go all out, figure out why you want a podcast.
Some reasons to include both audio and video podcasts may include wanting the most impact, and your target audience reacts more to video than to audio.
Starting a video podcast can also maximize your profitability. YouTube provides advertising revenue and space in the description Affiliate link And sponsors.
For example, a few months ago, we conducted a basic Podcast interview with marketer Jon Dykstra and collected up to $2,000 in membership sales after the show premiered.
I have no doubt that audio-only programs will only collect a small part of them!
Let us learn more about what you can do to maximize your influence faster and double your money-making strategy.
Decide your settings
Keep it cheap from the start. There is nothing worse than spending a lot of cash and the project goes against you.
Starting a video podcast is a bit different. Your equipment needs to be placed strategically. There are many reasons for this.
You want to capture the best lighting possible. In addition, the background is important. What do you want your audience to actually see? It should not be anything that will distract the audience.
Keep it to a minimum. Maybe it’s a poster. Some kind of award or certificate. It can be visible. But it should not take away you or your plot. You won’t believe how much attention something as simple as a little flamingo lamp can get!
If you have one, you should also consider your co-host. Will all of you be in the same room or in different places, such as their home or office?
For each co-host in a different location, you should understand any background they use and how it affects your show.
Also, how are your co-host hardware settings different from yours? If they use different microphones or any other type of hardware, problems will arise.Ideally, you want everyone to use the same hardware to make it Easier to mix.
Before you start recording, you must perform a lot of tests to ensure that the level is even.
As a new podcast, this process can be frustrating, but don’t let it discourage you. This is part of being a successful podcast.
There is a caveat for starting video podcasts, regular audio-only podcasts will not. This is the purpose of one or more cameras. Just like a microphone, we recommend that every host in the show use the same type.
The position of the camera is more important than the background. At any time during the show, Joe Logan has four cameras in operation. One for him, one for his guests, and two for random tasks.
Video podcasting needs to be able to switch back and forth between cameras to show the audience what is talking or is happening. Or, you can set it as a split-screen program, so you can see all the hosts and guests at any time.
Start video podcasting and YouTube SEO
Most video podcasts will be published on YouTube. The statistics of the platform are shocking. In the U.S, 74% of adults Watch YouTube regularly.
Although the number of podcasts is growing rapidly, it is not that high.Currently, roughly One-third of the U.S. population Listen to at least one podcast every month. You can see how the combined power of various platforms can create the podcast Voltron and maximize your influence.
Essentially, YouTube is a video search engine. The same way Google uses for websites and Pinterest uses for images.
Just like any other search engine, the coverage you want will depend on your SEO efforts. SEO is the acronym for Search Engine Optimization.
Google owns YouTube and handles its SEO roughly the same. However, there are some differences.
One of the similarities is the way to enter keywords to see other content that YouTube suggests in the box created below.
Use this tool to find keywords related to your podcast episodes.You should find a way to include these keywords in your description, and Video tag.
Another way is to research the keywords you want to rank for. Research the video. How long have they been? In terms of keywords and other information, what do you see in their descriptions? What hashtags do they use?
Competitor research is important for any type of SEO.View a file named Video IQ. This is a Chrome extension that will display tabs and provide you with other tools to help you conduct competitor research.
Thumbnails and titles
Thumbnails and titles are the key to YouTube search engine optimization. These tools are used less frequently when starting a video podcast, but they can greatly help your video pop up in relevant feeds and searches.
It’s easy to add keywords to titles and keywords. It only takes a few seconds to add them.
canvas It is a good tool to help build thumbnails. You can make them in a few minutes. We recommend making your thumbnail a bit redundant. Try to use the same colors and fonts so that people start to associate the visuals of the thumbnails with your YouTube channel.
YouTube does not rank channels based on links like Google does for websites. They also have other tools to decide how to rank videos.
One of them is your click-through rate. This ranking factor is about how many people clicked on your video compared to videos that ranked higher and lower in search results for a particular keyword. This is another reason why your thumbnails and titles are so important.
Another factor is video engagement in the form of subscribers, comments, and likes. When viewers participate in your content, it sends a signal to search engines that your video is popular and should rise in the rankings.
Many creators prefer to ask people to like, comment and subscribe. But is this still necessary?
The answer is “not true”. If people like your content, they will do all of this work without your request.
Add a card to your video
How about the lowercase “i” you see at the top of the screen? This is another way to add cards to your content.
Here are the different types of cards you can use:
- Channel card that directs viewers to another channel. If you have multiple channels, use this option.
- Donation card used to encourage fundraising on behalf of U.S. non-profit organizations. Your content shouldn’t be taken away, don’t give it, right?
- Fan funding to ask viewers to support your video content.
- Link card to direct viewers to external sites
- Voting card to ask the audience questions and allow them to vote
- Video or playlist card, linked to other YouTube content
You can have up to five cards per video.
Another option is to add the card to your end screen. Using this method, you can include YouTube thumbnails into similar videos belonging to your channel. You can add two cards here to get related content.
There is nothing like clicking release Button. You need to promote your podcast on social networking sites such as Twitter, Facebook, and Instagram. Focus on the platform where your audience spends most of their time.
If a social networking site does not perform well, please stop using it.
Yes, your podcast should have Own website. Every brand has its own website. How is your podcast different from other brands?
On your website, you can host audio files or YouTube versions of podcasts, and include program descriptions and transcripts. This approach will improve your SEO on Google and help your website rank according to the keywords your YouTube is pursuing.
You don’t need to create anything else.But you can place ads and include affiliate links for products in them Profitable niche Promote your monetization efforts like any other website.
Traditionally, podcasts make money from sponsors. How this works, podcasters will mention sponsors at some point during the show.
This can be the beginning, the middle, or the end. Shorter podcasts will not always have advertisements from sponsors between episodes.
Why do people support this type of advertising but are so excited about other types of advertising?
The answer lies in where people listen to podcasts. Most people are listened to when their audience is driving. This can be a road trip or daily commute. Many people like to listen to their favorite podcasts while exercising.
These types of environments keep hands busy, so skipping ads is not an option. Not to mention that it’s no big deal to play 2-3 ads in a longer podcast, and it won’t be overly distracting.
This is where having a website and video podcasts on YouTube can increase your cash flow.
We have already mentioned making a profit on the website. As far as YouTube is concerned, what are your options?
You don’t have to completely reshoot the entire episode to take it out Sponsored ads from your audio-only podcast. People who watch YouTube know they will see ads. They know that podcasts need to pay bills, and at this time most podcasts come in multiple formats.
Advertising revenue is the most well-known way to monetize video podcasts on YouTube. However, there are other ways.
If they know that you are on another channel, the sponsor who pays for your podcast may pay extra. Mentioning your sponsors in your description and sending them links will only help increase your influence on your brand and potential partners.
Affiliate links can also be added to your YouTube description. This can be used for the equipment used to create your show and other related products or services.
Membership is now available on YouTube. People can pay monthly fees, set by the channel owner, and have different levels. To make people a member, you need to provide exclusive benefits and content that they can’t get for free. An alternative to YouTube membership may be Patreon, because it works similarly.
Some final thoughts on starting a video podcast
Publishing a video podcast will be one of the most challenging things you will do in your content creation career.
You need to pay your dues and work hard on the well-known ladder. If you put our suggestions into action, you will be promoted in the team and ready for success.
If you like today’s post, please check out more of our content to help Your podcast grows.