Inside Information September 23, 2021-Reorganization of the Himalayas

Hey insider, welcome to your first pay Hot pods Since we came back.I bring good news: as Nick mentioned before, we want to thank everyone for staying with us during this transition period and subscribe for free for three months New York Magazine, Where you can also read Nick’s latest work Vulture. To redeem it, please email me

Okay, that’s it for the time being! About some scoops, a small scoop, etc.


SCOOP: Himalaya lays off staff and appoints new CEO

The situation in Himalaya is changing. The company was funded and founded by Himalaya, one of China’s largest podcasting apps. Earlier this summer, the company laid off several employees, adjusted its content strategy, and appointed former Himalaya chief operating officer Ariel Liu as its chief executive officer. Liu confirmed the layoffs to me. He said: “In the past year, we have been pursuing several interesting directions in different markets. It is clear that to achieve greater success, we need to focus on certain efforts. At the same time shrink other efforts.”

A source close to the situation said that the team has been reduced by nearly half, including full-time and part-time employees, from about 20 full-time employees to about 12 now.

She said that after the former CEO Wang Yu moved back to China to “pay more attention to his family and personal projects,” Liu took over as CEO in late July. (When HiStudios was launched from the Himalayas and subsequently spun off, Yu was the person in charge, leading to This mess.) At the same time, the company is also adjusting its content strategy. When it launched in the U.S. in 2019, Himalaya focused primarily on premium podcasts and subscriptions, but later focused on shows adjacent to MasterClass. Now it is turning again to focus on short inspirational and motivational content, or audio that encourages people to have a productive and beautiful day, which Liu said is the goal. These life lessons may come from the stories of DMX, Martin Luther King Jr., and Lady Gaga, but they are told by people who work for the Himalayas. In terms of their market focus, Liu said that they not only care about reaching Chinese-speaking audiences, but also “invest a lot of resources to find the same excellent product market fit in the English and Spanish markets. The latter has become a globally recognized application for us. Extremely important.”

Exclusive: The podcast collective Hub & Spoke received a $100,000 gift and went the non-profit route

Hub & Spoke, a podcasting collective focusing on educational non-fiction programs in Boston, said today that it received a $100,000 gift from the Rasmussen Family Fund-its first income. The funds will be used to hire a development and communications manager who will mainly focus on finding new additional donors who are interested in supporting non-profit organizations. Any further funds raised will be used to compensate the staff of its member programs, currently there are nine. (The team also plans to open applications for more shows, so if you are interested, please check Their website get in touch. ) Although they are seeking more donations from supporters, they also plan to launch audience memberships in the coming year to encourage smaller monthly donations. The ultimate goal is that Hub & Spoke can compensate these creators for the time and energy spent on podcasting.

“In almost any field, there is no good support system for independent creators, including podcasts,” said Wade Rush, the collective chairperson, host and producer of Technology and Culture Podcasts soon“What we are trying to do is to create on a small but moderate level. We are trying to create an organization to support some of these independent podcasts because we just think this is such an important layer in the entire market. We don’t want to The professionalization and corporatization of podcasts excludes some more free-thinking individual creators, where they can make their own things without any restrictions.”

A quick analysis: in the past we have seen podcast networks associated with non-profit organizations, the most famous being PRX and Radiotopia, so it doesn’t seem to work for any obvious reason. But I am also particularly interested in how we see collective ideas spread outside of podcasts.Earlier this summer, I wrote About a group Try to use their collective power to distribute and profit from social audio content they record from various applications. (Although it seems that they have stopped publishing.) However, I think as the platform becomes more and more powerful, we will see more independent show creators seeking a home that can provide them with collective bargaining rights.

iOS 15 comes with new Apple Podcasting features

Apple Released This week’s iOS 15, although we still can’t share our screen on FaceTime (why!), we Have done Get some new Apple Podcasting features. “Shared with you” allows podcasts sent via messages to be displayed directly in a new section of the podcast app, and the “Personalized Recommendations” section will do just that: recommend new programs for you based on your listening history. Apple said that it made these recommendations based on the category of the show, so nothing too fancy is happening here. I am personally interested in the sharing feature, because one of the most powerful social networks in the world IMO is iMessage, and using its inter-app feature will only make it more powerful. Now I want people to send me podcast records in iMessage!

In other Apple news…

SiriusXM launches Marvel channel on Apple Podcasts with new subscription products

I covered this edge, You can read hereThe main point is that for $3.99 per month, Apple Podcasts users can subscribe to high-quality Marvel audio content in the form of early access episodes and exclusive shows. I’m a little surprised Sirius, a company whose entire model is based on letting people pay for its content, is selling this subscription through Apple Podcasts. It is not available on any other Sirius-owned apps (such as Pandora or Stitcher), although it is indeed included in the Sirius membership through the SXM app. I don’t want to bore you with the topic of “funnel”, but it is clear that Sirius sees Apple Podcasts as a funnel that brings people into the Sirius family, or at least as a potential revenue driver. In addition, Apple Podcasts are sold in more countries than Sirius, so this is also a benefit.

Now for a series of comic book audio news…

HBO Max Batman: Audio Adventure Available now

HBO’s bold move makes its new Batman show exclusive to its video streaming app happenedThe first two episodes are also available on other podcasting apps-speaking of funnels-but to listen to all 10 episodes, you must subscribe to HBO Max and download the app. Look, be bold! I will watch this play.

Okay, I know we will be very long here, so I will end with some audio~action~, and then Aria will receive more in your inbox tomorrow.


  • Korri Kolesa, former COO of ART19 and CRO of Stitcher/Midroll, It’s now Chief Revenue Officer of Veritonic. Her mission is to “establish Veritonic as the industry standard for measuring the audio performance, event performance, and competitive intelligence of podcasts, radio, and streaming ads.”
  • club employment Chelsea Macdonald was the head of entertainment partners on Instagram. She will work with “mature and emerging talents, as well as anchors and studios, to develop their strategy in Clubhouse,” according to reports. Hollywood report.
  • Adriene Hill, formerly the interim editor in chief of the California area newsroom, will now Lead it As a permanent executive edit. The organization is a collaboration between KQED, KPBS, CapRadio, KPCC / LAist, KCRW and NPR. Hill used to be the editor-in-chief of KPCC / LAist. She will lead the organization to achieve the goal of “providing necessary content sharing and partnerships among some of the largest news organizations in the state.”
  • Katherine Wells It’s now Vox’s explanatory audio editing director, a new role. (Disclosure: sound Also owned by Vox Media, edgeParent company. ) Wells is the executive producer of podcasts recently Atlantic OrganizationIn this position, she will “supervise all Vox narrative programs” and lead efforts to pilot and develop new programs in 2022.

That’s it for today! Have a nice Thursday. Aria has arranged work for you tomorrow, and I will come back with more content on Tuesday.

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