Insider November 12, 2021-Spotify shakes up the audiobook business


Okay, hello guys. We had a weird announcement this morning, and then some other announcements that complemented it nicely in some way. Thank you, universe.

Spotify’s Findaway Audiobook Project

In order to become a one-stop shop for audio, Spotify will Findaway—specifically, they will Buy audiobook company Use that name. Findaway distributes the finished audiobooks to the platform; it also works directly with people to record and publish them, and Spotify likes this way of broadcasting talents. The company believes it can help improve the discoverability of these books.

Spotify and books may sound strange, but As Ashley reported When the news came out yesterday, the signs were there.When Spotify announced its open access option last spring (which eventually brought some paid feeds to the platform), the audiobook company Storytel was Early partners. But do you want to continue buying the entire company? I personally did not see it coming, and I admit that this may be because I have a very narrow view of the audiobook industry.If Spotify decides to be interested in audiobooks, I tell myself that there are not many choices about what to do or buy–especially when The world’s largest audiobook producer Owned by Amazon.

There is another Pushkin audiobook

Remember to be Malcolm Gladwell says He is “very dedicated to audio now?” This may surprise those who know Gladwell only from his book, and those who are more familiar with his production company Pushkin Industries, which initially Dedicated to podcasting.but what possible Surprised fans of his show Revisionist history It was Gladwell who said that he ultimately preferred not podcasts, but audio books.A sort of Recent move Really drive home from Pushkin and cooperate with Writing board Basically package the podcast content as an “audiobook-length product”[s]. “This is close behind Another announcement Paul Simon will release a recorded memoir with Pushkin. We are here, thinking that there is only one story about audiobook hijacking the podcast service on this beautiful Friday! Silly us!

At the same time, in a non-audiobook department of Spotify

On Wednesday, the podcast’s Monica Padman and Dax Shepard Armchair expert Appear in A sort of New York Times’ event There, they revealed some details about the production of the show.In the conversation, Shepard said Cooperation with Spotify Distribution and ad placement actually means less work for their team, that is, because they no longer need to place ads on their own-Spotify inserts them dynamically. Thanks to CNN reporter Kerry Flynn Call out Because the conversation is live!

In addition, Padman and Shepard expressed surprise at their profit from the show because they “have zero illusions about monetization.” The host of the event, Andrew Ross Sorkin, seemed to be puzzled by how the pair would let the guests open their hearts on the show. He asked in an almost ridiculously serious way: “What are you? doingWhat do you do? “

I have some hypothetical answers: 1) Shepard is very famous. 2) Everyone likes to be heard. Combine 1) and 2) and you have a bunch of celebrities sharing something they have never shared before-how could it be unpopular? Please guys.

Padman and Shepard gave their own answers, and the rest of the conversation is essentially two non-reporters telling reporters how to work in journalism. Oh yes, Rose Sorkin asked Shepard what he thought of Joe Logan, and he replied, “I dug him completely, with I sometimes disagree with him. “Padman said she had never listened to his show.

New Hampshire Public Radio establishes contact with Stitcher

Sewing machine just entered Its first exclusive advertising sales/distribution agreement with a public media station, in cooperation with NHPR in Concord, New Hampshire, to distribute and sell advertising for its moderately sized podcast roster.

NHPR is not WNYC (for example, Radio laboratory; Nancy; Death, sex and money), and it’s not exactly KCRW (for example, Here is the monster; body; WNYC crossover Go to the neighborhood), but the name of the NHPR show always seems to be on the lips of the people I have worked with.The Radio’s True Crime Podcast Xiongxi Also appear in non-audio colleagues and friends. (Perennial reminders that people like real crimes.) When signing the agreement, NHPR agreed to follow XiongxiAnd improve the production schedule of their shows Citizen 101 From biweekly to weekly.

Now, since it is the third quarter earnings season, you know we have to do this. There are also some audience habits that I want to notice from a new report. So here are these numbers, especially from Acast, Audacy, and Pew Research Center.

Acast showcases its global advertising sales advantages

Custody and monetization company Through its third quarter results On Tuesday, even though Acast is a Swedish company, North America had the largest increase in net sales of shows. CEO Ross Adams relates this to 15% to 30% of American content on Acast being listened to outside the United States. Acast has a global footprint, and because advertisers usually want to ensure that local services can be presented to local listeners, Acast is in a good position to profit from international traffic, and with advertisers in 15% to 30% of listeners can hear Local cooperation. Chief Financial Officer Emily Villatte even made a list of countries from Ireland to Norway to Mexico that clearly generate substantial income.

And Audacy… keep it stable?

this Earnings Conference Call The situation from the broadcast/podcast group Audacy is more vague, although the specific conclusion is that podcast revenue has remained stable or slightly increased since the beginning of this year.

It took a lot of time to understand this: President and CEO David Field spent a few minutes talking about Audacy’s “podcasting business”, but did not mention a number, and then emphasized that there is currently no central, reliable source to measure the podcast industry’s performance. Performance. Just before the buzzer sounded, an attendee asked a more direct question. Field confirmed that third-quarter podcast revenue was “at the high end of the $1.5-16 million range the company demonstrated in the first two quarters.” But man, you should have heard that he paused for a long time.

News podcasts are growing here

According to a new Pew Research Center fact sheet, Podcasting is still the least frequently used media by people, but in 2021, compared to last year, more people report that they do it “often”. All other media—news sites, search engines, and social media—the most frequently published flyers are declining.

Another interesting thing is that 12% of people over 65 get news from podcasts “at least sometimes.” That’s one-eighth! I want to continue to say that this is a statistically significant demographic. I have six grandparents, none of them might figure it out, so it’s cool to think that maybe one of their friends has made it a part of their daily lives. Don’t sleep on neighbor Barbara.

C u l8r, friends! Avril Lavigne’s new song Need to listen!





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