If you don’t know yet, AdHub is our self-advertising tool for users in the United States. It gives you the opportunity to promote your podcast through audio ads on other targeted podcasts. Our innovative tools mean that your podcast has the potential to attract thousands of new listeners in a short period of time.
How does it work?
With our dynamic advertising technology, your own promo videos can be automatically inserted into Spreaker’s large podcast catalog, which can be heard by thousands of listeners regardless of the application.
This means you can reach listeners who listen to podcasts on Spreaker, iHeartRadio, Apple Podcasts, Spotify, and/or Google Podcasts.
AdHub allows you to select categories and audience interests to ensure that your audio promotion attracts the right audience to your podcast, so that you can reach your target audience. It also enables you to track and view results in terms of impressions, location, and category.
Are you ready to learn more about our Adhub? let’s start.
Create your ad
First, you should consider creating an audio ad to promote your podcast. Here are some considerations:
|👍 Should do||👎 Do not do|
|→ Be sure to set goals: For example, the goal of the event should be to attract new listeners to your podcast or announce a new podcast you are producing.||→ Don’t reuse it. Avoid submitting your current introduction for podcasting or real-time reading ads for sponsoring other products/services: this will only confuse the audience. Remember: you want to attract the attention of new listeners, but they may not know anything about your podcast!|
|→ Be sure to write a script: The content should be catchy and consistent with the tone of your podcast. It should also include a call to action. Here are some examples:“Listen to XXX podcasts, now available on Spreaker, Spotify and iHeartRadio” or “View XXX podcasts on your favorite podcast app now”||→ Do not upload that contains or is intended to promote: Explicit or age-restricted content-alcohol and drugs-illegal products or services; Hate speech/offensive/controversial content; political or religious content; gambling; spam or scam; copyrighted content; music content only|
|→ Please set the length: The standard duration of a podcast ad is approximately 15 – 30 seconds||→ Don’t use speech generator/text-to-speech service. You want the promo to sound real, so please use your own voice as much as possible.|
|→ Please select the file format: We recommend that you upload files in mp3 format|
|→ Be sure to check the sound: You want your ads to be considered professional and smooth. Use a high-quality microphone to record in a soundproof environment, or consider hiring a professional voice-over artist. The more professional it sounds, the more it will attract new audiences!|
If you don’t want to make your own ads, you can always hire a professional voice-over artist or editor to create impressive audio effects.You can find everything you need on it Five blessings.
All you have to do is:
- Create script Provide clear and accurate instructions on the PDF document stating what you want to achieve (see the do’s and don’ts above).
- Choose creator You want to hire and send them your script and any other details you think are relevant.
- Upload your promotional information On Spreaker CMS
Upload your ad
After you have prepared your ad, you need to go to AdHub section, Click Create your first ad and follow the steps.
You will be asked:
- Choose a name/title for the ad
- Upload the audio file of the advertisement (up to 30 seconds, mp3 file is recommended)
- Select country (currently only available in the United States)
- Choose audience interest
- Set your budget by choosing one of our packages
After submission, Spreaker will review and approve your ad within 3 working days. If rejected, the allocated budget will be unlocked and you can reuse it to create new AdHub promotions.
After posting an ad, you can check its progress in our Adhub dashboard. The dashboard provides real-time impressions, location, and budget spending.
Remember, impressions refer to the number of times your ad has been played/listened on other podcasts.
Finally, once the ads stop running, you can check the final numbers to truly understand who listened to your podcast.
Our new geographic location statistics means you can get more in-depth data at three different levels: country, region, and city. This means you can see which countries, states/provinces, and/or cities have received the most impressions. There are also category statistics to subdivide the podcast categories that your ad plays.
These specific details enable you to truly understand and control who is listening to your ad, and which type of listener will eventually be introduced to your podcast.
So why try AdHub?
Well, Spreaker’s AdHub is a cost-effective way to increase your audience. This is a simple and straightforward tool. It can help your ideal audience hear your message in the entire Spreaker pod catalog.
It’s time to stop imagining and start using your advertising funds in an impactful way. We believe Adhub can help you do this.