The monetization of podcasts is an exciting prospect for platforms and networks. As a medium, podcasts are an ideal tool for bringing advertisers and participating audiences together.
Triton Digital is a global digital audio technology and advertising company that provides a technical backbone for the digital audio market. More specifically, we will start participating in a2x®, Triton’s programmatic audio advertising trading platform from January 1, 2016.
What does this mean for our users? The ability to generate income from your shows is a frequently requested feature, and we hear your voice loud and clear. Now, we are taking an important step to develop a monetization plan that you can really benefit from. We have been working hard to provide you with simple tools for creating and managing podcasts, and now, starting in 2016, our goal is to help you earn money from all the great content you produce.
By the beginning of next year, we will be able to provide you with more detailed information about how this will affect you: who will be able to use this new technology and how.
This is a great opportunity for everyone to take advantage of, and we are happy to let our users work together. We also want to hear your opinion on this, so please leave a comment in the comments below.