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Is there a way to get memorable, engaging and creative ads in podcasts without destroying the reason why podcast ads are so effective?As Magellan AI sounds profitable this week, Bryan Barletta insists that we Stop letting creativity become an afterthought
- Edison Research announced their latest List of the top 50 podcasts in the United States (by audience size).
- Joe Logan experience Still #1. Call her father Has climbed, although it became the Spotify exclusive last quarter; Serial Although no episode has been released since 2018, it has also climbed a position. 19 of the top 50 NPR presenters; loudspeaker 13; Simplecast 10. The highest new entry is Real crime garage At #43. 50% of the top 10 are hosted by women.
- first, Black Podcast Listener Report Edison Research also released. 36% of black Americans listen to podcasts every month.
- Anchor and Spotify are in production Starting today, more than 400 million people can use paid podcast subscriptions, As it expands to 30 countries; another four will be added next week. Listeners are charged in local currency. You must be hosted on Anchor, and the subscription is only available for iOS or Android.
- Who killed Bob? Podshape claims to be the first company in Australia to use Spotify’s paid subscription.
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- You can now buy podcast ads on Spotify, Launch podcast ads in the self-service Spotify Ad Studio. Activities start from 500 USD. Spotify has a case study of a company that uses it.
- Spotify also signed another exclusive agreement-this time Bad Robot Audio, The new audio department of the company formed by filmmaker JJ Abrams. Christina Choi was hired as the podcast supervisor.
- Better Help is still the biggest spender of podcast ads, Magellan AI said in their latest monthly report. ExpressVPN and SimpliSafe are #2 and #3.
- Fireside talk will raise $10 million from NFL stars and other supporters, According to TechCrunch. Former TV presenter Jay Leno and computer hardware manufacturer owner Michael Dell are apparently also using the platform. "Financial Services Center [Fireside Chat] Is the first haptic entertainment platform, I think its advantages are limitless," Mark Cuban said.
- It may be a “tactile entertainment platform”, but at the same time Fireside continues to publicly claim that creators own their own content In the content shown to creators last month, their terms Obviously, you need a license to monetize the content outside of Fireside.
- Libsyn announces cooperation with Samsung Bring podcasts to Samsung Galaxy devices.If this seems familiar, it’s because Libsyn announced this partnership in March With almost the same press release.Anyone will do Add their podcasts to Samsung Podcasts, No matter where you are hosting.
Tips and tricks
- The British “Financial Times” asked Do you speak podcasts? Outstanding way. Those podcasts. No roll call. Michael Barbaro. be broken. Into short sentences. Emphasize certain points.It also describes The Daily’s "This is what you still need…today" As almost a pantomime. And yes. A good one. read.
- exist blue lineLimited series WR1 Provided by WynnBet, the legendary NFL wide receiver Cris Carter interviewed the legendary WR location and the next generation of superstars to understand what makes this location so unique because so many personalities and stories come from outside the hashtag. Guests include Julian Edelman, Adam Thielen, Mike Evans, Calvin Johnson, etc.
- Toronto Random order podcast Signed with Acast. The comedy show of Jae and Trey Richards, they both seem to have a lot of beards, and will celebrate their 100th episode in the next few weeks. The two have also reached 100 million views on YouTube. —— read more
- this Behind the vinyl podcast Won the Best Podcast Award at the Canadian Broadcasting Awards. It was made by Boom 97.3 in Toronto.
- Two Australian newspapers “Sydney Morning Herald” and “The Times” have been launched Entrepreneur of the Future, Designed to give listeners an in-depth understanding of leading business acumen and how they perceive the country’s economy and entrepreneurship. It was launched today.
- Limited capacity It is the first audio novel anthology series of CBC Podcasts. Full of black humor, profound human stories are distorted by imperfect technology (Zoom, YouTube), and bizarre new relationships are shaped by the strange, wired world we live in.
- Launched by Campside Media and Sony Music Entertainment Overshadowed, A new narrative history podcast that delves into the stories hidden in the shadows of history. Eclipsed, hosted by journalist and executive producer Bijan Stephen, is a show about events that most people have forgotten—or may never even know the beginning—like the disappearing lake in Louisiana, and the two brothers are on precious metals His obsession almost destroyed the global economy, and the three Americans who went to the Moscow Olympics despite Jimmy Carter’s boycott.
- Today, Slate launches a new season One year -This time the focus is on 1995, the year local terrorists attacked Oklahoma City, this year the country’s technological future began to emerge, when a bilingual pop song took over the nightclub and entered our brains.
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