The benefits of podcasting


Some people may be worried about starting a podcast. Although these benefits may take some time to become apparent, the number of benefits is huge. For ordinary people, there is no disadvantage to starting a podcast. In this chapter, I will review the benefits I found from podcasts.

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Grow your network

audience

The audience will contact the host. The audience is interested in podcasts. They may provide suggestions for improving the podcast. They may share podcasts. Listeners who lend a hand hope the podcast will succeed.

Interview

When the host interviews, the interviewee joins the host’s network. Respondents will promote their image in podcasts. This will cause some of their audience to join the host audience. This will increase the number of listeners. As a result, listeners may be contacted with the host.

interviewed

When the host is a guest, they will be introduced to a new audience. Some audience members will join the host’s audience. This will lead to more podcast listeners.

Learn to be consistent

Release schedule

If the host has trouble following up or staying consistent, a podcast can help. Having a release schedule and audience will help people learn to be consistent. If an episode is not released, the audience will request an episode. This will put pressure on the host to publish content.

No algorithm

No sudden changes

On social media, algorithms control content. When the algorithm changes, people who create content on the platform may lose views. This is not a problem with the podcast player. Once an episode is released, the audience can see it.

Gain confidence

Publish content

Some people don’t create content because they are nervous. Some people imagine that the person who saw the content might react the worst. This will build the confidence of the host when the worst has not happened. The host will start producing more content for the audience. Some hosts may even start charging for their content.

learning skills

storytelling

In order for the audience to come back, the host needs to learn how to tell a compelling story. If the host does not make the podcast compelling, they will lose the audience.

writing

The host will learn to write through podcasts. A written work is required, and the host can refer to it in the episode. The writing can be a script or an outline. Writing can be used to create blogs for podcasts.

Podcast production

Most likely, the host will need to make their own podcast. They must learn audio production, set up podcasts, and interview processes.

Promote

In order for people to listen to the podcast, the host must push the radio guest. Learning to push broadcasters can be transformed into promoting other products. When the host is ready to monetize the podcast, they will promote the product more easily.

money

Earn money

Podcasts can be another source of income for the host.

Increase content output

Blog post

Podcast episodes can be summarized and turned into blog posts. These blog posts will expand the audience of podcasts. This will lead to more listeners.

Video clip

Podcast episodes can be edited into video clips. Video clips can be distributed on other platforms such as social media. Increase the number of people discovering podcasts.

Exterior

No camera

Some content creation platforms are visual. On these platforms, the host may have to show up when creating content. This means that they must pay attention to their appearance and look more coordinated. This is not the case with podcasts, because there is no camera. Unless the host starts live podcasting.

Understand consumer behavior

Learn how to give people what they want

Starting a podcast will help the host understand their market. Once the host has collected enough information, they can build a product for that audience. If the host has done enough research, they should not have sales problems.

Become a well-known person in the industry

Industry will discover podcasts

People in the podcast theme industry will find podcasts. People who like podcasts or want to hear more from the host will give them a chance. Someone might invite them to be a guest on their podcast or speak at a conference. These invitations may bring other opportunities for the host.

Content archive

Hearing progress

Every episode added to the RSS feed will be recorded. When the host is discouraged, they can look back at all the progress made.

Look at the podcast industry

Insight

Podcasts will lead to insights into the industry. If the host is not thinking about the product, owning a podcast may help them think of a product made for the podcast host. When starting a podcast, the host will use the product. They will learn how to improve the product. They can create their own version.

People will want to interview the host

Past guests

If the host interviews a guest who is a podcast for the first time, the guest may want to start the podcast. If they want to start interviewing a podcast, one of the first people they ask to participate in the podcast is the host. The first guest on my podcast asked if I would be interviewed when they start the podcast. The last guest’s audience knew the host. The interview is the second opportunity for the audience to get to know the host.

audience

The host’s podcast may be someone’s favorite podcast. When the listener starts a podcast, they may invite the host to join their podcast. The audience may be in the same industry as the host. The interview will lead to more introductions from industry professionals. This may bring more opportunities.

Domain authority

Podcast episodes are distributed in many different podcast players. Any links in the show notes will get domain permissions from the show notes. Some people may start podcasts to promote their website. Placing product links in the presentation description will improve search engine rankings. The more domain authority, the more organic traffic the website gets.

Growing industry

Number up

The number of podcasts created is increasing every month. The more podcasts you create, the more people listen to the podcasts. The new podcast host will try to get their friends who have not listened to the podcast to listen to their podcast. Once they start listening to a podcast, they will want to listen to other podcasts. New podcast listeners may find the host’s podcast.

Communication skills

Improve communication skills

Hosts need to learn how to express themselves or express ideas. Being recorded while speaking can put pressure on someone. The host needs to know what to say and how to express the idea. If the owner cannot express themselves, they must change their minds within a reasonable time. Before the audience changed the podcast, there could only be such a long time of lifelessness.

Experimental

Test content

The host can experiment with the presentation of the content. The order of content can be rearranged from episode to episode. The length of the podcast can vary with each episode.

The audio content does not need to be in one medium. The audio content can be on the video platform. Another option is to take the podcast and convert it into a clip to publish on social media. This is different from social media. On social media, everything looks the same. For some platforms, each post has a character limit.

Barrier-free

Before podcasting, another audio medium was broadcasting. It takes time and money to start a broadcast program. People who want to start broadcasting programs cannot start broadcasting programs on the same day. For podcasts that start producing audio content, the barriers to entry are low. All you need for a podcast is a microphone and an RSS feed.

in conclusion

Podcasting has many other benefits. The longer a person owns a podcast, the more benefits the podcast creates.

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This article is taken from the Open Podcast Community book.The book can be used Buy here.



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