Ask yourself: How accessible is your podcast? Can the audience understand your story or read your content in one go? Can they enjoy your podcast more fully with additional background information or reference materials?
Accessibility is more than just ensuring that your podcast is available on every listening platform, or blowing up people’s social network feeds. It also depends on the structure of your content, how well you tell the story, and the marketing strategy you use to attract listeners; your podcast needs to be easy for listeners to use.
Spreaker now allows you to pass our Content management system. Through chapters, you can clearly outline the key points and favorite moments that listeners can easily get, and create new ways to share your content.
How does the chapter work?
Chapters are visual markers that take the form of images, text, and links to highlight different parts of the plot.by Content management system, By clicking “+” and adding all the relevant information you want the audience to know, they can be placed along specific points of the waveform:
They can mark the beginning of different episodes or actions in your series, guide interviews, include links to external articles, etc.
Give your audience a bigger picture
Through chapters, listeners can get visual cues and invite them to participate in your content in different ways. They are handy guides that can guide specific moments related to their interests without endless searching and searching. If your episode is long, the chapters are also useful; they will break the episode into easy-to-understand fragments that listeners can enjoy at their leisure—especially when time is tight.
As mentioned earlier, chapters can contain not only titles, but also images and links. You can add your interviewee’s avatar, pictures and infographics from your recent trip, or link to specific news articles, recipes, and special offers—anything that adds more context to your podcast and enriches the audience experience.
Chapters are especially helpful for podcasts-especially in strengthening content marketing strategies. Their versatility is enough to introduce many other types of media and networks. Here are three ways in which chapters can effectively improve your own strategy:
- Use them to help break down your content to tell your story and find different appeals: so if your next episode is all about five tips on how to grow your business, create chapters based on each tip. Each headline can be framed as a specific call to action.
- They also make it very easy to share and repurpose your content, Especially if you are looking for new perspectives to attract specific communities or sponsors. You can use chapter titles as the focus of related blog posts, tweets, and even marketing campaigns.
- Speaking of sponsors, if you want to monetize podcasts, you can use chapters as a dual task for advertising reading or revenue sharing programs: Add links to offers and coupons that your audience can access, Even if they are not listening.
By adding chapters to your episodes, you get a double benefit: your audience can easily access the clearly informed store and can take advantage of external resources that can give them a more comprehensive understanding of your subject; in turn, your content It is easier to share through different networks and media, and increase your monetization efforts.
Who doesn’t want to provide all of this for their podcasts? Enter Spreaker’s Content management system And immediately add chapters to your own episodes!