Welcome to Hot Pod redux


The world of podcasting is changing. Welcome to your front seat.

Hi, some of you may know me, but for the rest of you, this is the first time hello.I’m Ashley Carman, the new lead writer Hot pods.

If you haven’t heard of it, edge Announced acquisition plan Hot pods This month, Join with Nick Vulture, Our sister publication at Vox Media, as a full-time podcast critic.He also publishes articles there-you can subscribe to his criticism newsletter Right here ——But I will write Hot pods Start here. I am very excited. Although I know that Nick’s legacy and insight are unparalleled, I hope to be fair. I thank you for sticking to us.

I always edge For the past six years, covering the past three years of podcasts and audio. At that time, podcasting has changed from a fringe thing into a mature cultural and commercial force.I started with edge As a cybersecurity journalist, he later became a full-time gadget blogger and eventually landed in the vast world of “creators”. My natural interest in podcasting (I’m co-hosting a project called WWhy did you press that button?) And radio (I am a college radio kid and still stan WXRT in Chicago) involved me in the audio report. I linked some of my past podcast stories at the end to give you a better understanding of my interests and what you can read in future questions.

This is the main thing: as it gets bigger and bigger, the podcasting world has entered a period of constant change. Large technology platforms are entering the field; the idea of ​​”podcasting” is evolving in terms of how it is distributed and what it sounds like; Hollywood stars and veritable princes are making shows; jaw-dropping deals are being signed.I mean, Paris Hilton is Invest and profit from it Podcasting technology-who can think of it!

I believe we are seeing the beginning of a new era of audio, in which more people are interacting with audio content than ever before-whether it is through traditional podcast chat programs, club live rooms, YouTube videos, or Siri conversations Their ears. Audio is becoming mainstream, and I plan to record the bumpy road at that moment. There will be drama, infighting, tech companies arguing over performance deals, and worries about the future of the industry. With your help, I plan to guide all of us through these changes. Hope we can have fun along the way.

The questions I hope to answer include: Who will win this audio attention war? Who will make money? Who has podcasts? What happens to independent podcasts? What will happen to the open ecosystem of podcasting? Are we experiencing an “audio turn” that ends with a catastrophic “video turn”? Is this all a bubble?

My employer, edge, And all of us who work here, are very familiar with covering large-scale technology and the way it affects our behavior, livelihoods and the world.We all want to see Hot pods Developed in various ways-perhaps it means more frequent audio-adjacent product reviews from our first-class team here, or a longer feature of ballet art from our always-impressive creatives.But the paid newsletter is new to us, so first, we need to learn how to do it and what you all like and need Hot pods.

so now, Hot pods Will contain many of the same coverage areas, and it always does a good job. I will cover the stories you need to read and provide additional reports and comments around them. I hope you all know and trust me, and can easily talk about what you are reading. I am willing to accept feedback, tips and criticism. This is the newsletter for which you will be charged. (Thank you!) So keep in touch, I’m serious.

Here are some stories that I am particularly proud of. I hope these stories can provide some concrete examples to illustrate what I talked about in the first issue of the newsletter somewhat abstractly.

The first one is about Anchor’s sponsorship tool does not have any sponsors Except Spotify itself. I like this story because it is a glimpse of the inside of Spotify’s machine—for podcasts that use the platform to create, and how Spotify’s lofty podcasting ambitions are carried out.

The second one is My first podcast story — About NPR’s advertising tracking technology RAD. This is an unstable work, and it depends on the idea that NPR needs to be successful from the main podcasting application in order to be successful. Apple still hasn’t bought it, nor has Spotify. We also no longer hear NPR talking about RAD. It establishes the dynamics of the power of large tech companies in the field of podcasting, and hints at the upcoming battle for podcast privacy and ad tracking—another topic I hope to cover.

Finally, here is a question about “Podcast Hype House from Hell. “This story took several months to report, and it is a place for business development-Himalaya was launched in the United States, it split HiStudios, and then HiStudios and Himalaya separated-it seems obvious on the outside, but on the inside More things have happened (such as drug abuse), podcast meetings have problems, and even ice sculpture sticks have appeared.) The podcast industry, like every creative industry, is made up of roles-knowing these roles can tell you a lot about the business itself. Information.

I have more links-please feel free to check my Twitter! ——But this briefing is already very long. At the same time, we plan to stick to the schedule that everyone already knows: a free newsletter every Tuesday, followed by a premium paid version on Thursday and Friday. (You can subscribe to those here.) I am happy to announce that Aria Bracci, whom your long-time readers will know, will join me on my journey. She also publishes articles here regularly.

Now, as I said, feel free to contact me.I’m on twitter @ashleyrcarman And send an email to ashley.carman@theverge.com. I hope to get to know you all soon!





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