What is the hardest thing to teach about podcasting?Interview with Colin Gray


This Podcast host Podcasts can find tutors, online courses, and general resources about podcasts here. Their latest update is an excellent opportunity for Scottish students: Scottish Podcast Scholarship Will help a winner create and publish his or her podcast idea.We want to and Colin Gray, The founder, understand the reasons behind this interesting educational project and the importance of training and learning podcasts.

You are an online educator and have been teaching podcasts for more than 7 years. In your opinion, based on your background, what is the hardest thing to teach students about podcasting?

One thing podcast students really work hard to learn is the balance between host and technology. In our first hour with our clients, it’s really common for them to spend 50 minutes talking about microphones and mixers, and only 10 minutes talking about their podcast content. We all know that content is the most important aspect, but when we consider planning, it is still the most overlooked part. Even if we can ask customers to think about content, they tend to jump directly to topics that interest them instead of thinking about “audience first.” If you can spend an hour or two to enrich your audience, it is more valuable than almost anything else you can do. Once you know who you are talking to—understand them in vivid details—you can truly begin to understand their problems, pain, preferences, and disgusts. It is this knowledge that drives the compelling content around you.
Another aspect is about presentation skills. Few podcasters spend time honing their presentation skills. Sign up for a course somewhere, or join Toastmasters. Practice your speaking, your voice, your rhythm, your style. If you plan to conduct an interview, please practice this skill as much as possible. People completely underestimate the difficulty of conducting fascinating interviews. 90% of interviews are terrible. On the surface, this is good-we have to conduct some bad interviews to be good at it. But I heard that many interviewers did not make any improvements. They are obviously not good at their craft and don’t even listen to previous podcasts. That is pathetic. Deliberate practice is a way to improve, which can be greatly accelerated through groups, clubs, and paid courses.

Through ThePodcastHost.com, you launched the Scottish Podcast Scholarship. How will you personally support scholarship students?

Most of the support we provide is initial planning and design. As I mentioned before, few people think about their ideal audience, their avatars, and their audience roles. Another aspect that is often overlooked is that people expect to be rewarded on their podcasts-what is your goal? This needs to be specific and measurable. Only by having real and tangible goals can you measure progress and stay motivated in the early days when the audience is small and feedback is low. Finally, let’s take a look at promotion: how do we bring this podcast to the world? A large part of it is in the audience plan. Once you know who you are talking to, you will begin to figure out why. This leads to what problem you want to solve and why you want to solve it. With these details, you can put the marketing message together and decide where to put it so that the ideal audience can see it.

In your opinion, should universities and schools take advantage of the growing popularity of podcasts and start teaching students how to do it?

Absolutely, some are already. Peer-to-peer created content is a good example.

Imagine that the result of the evaluation is a podcast (or any type of media) rather than a paper. Not only that, the podcast is free for the whole world-it has not been shut down, it is a fake creation, generated for inspection purposes only. Even better, it was created to help your current peers and students who have not yet entered the course. It’s really easy to do, just assign topics to students to teach their peers and ask them to provide the results as a medium. We have achieved great results from this, and students can become more proficient by teaching a topic instead of just providing a private paper for the lecturer. Students will peer review the submitted works, so they learn more through their teaching and generate a lot of buzz around the whole topic.

Colin is a founder, podcaster and online educator who teaches podcasting and online business skills. He is also passionate about mountain biking.You can follow him Twitter, He completely mixed podcasts and bicycle tweets.


A shortened version of this interview appears in the podcast newsletter, biweekly The newsletter contains all the latest news from the podcast industry.If you are interested in receiving it, just Subscribe here.

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