What not to do when your podcast app is acquired


Hello. Welcome back to Tuesday; I hope everyone has found a way to stay “at work” before the holidays and don’t daydream about the large amounts of food we will eat in the US for a few days. Today’s problem is a hodgepodge-a good combination. Today, we’re talking about what happens when a podcasting app is acquired, and Exxon Mobil “copy” daily, And more.

Insiders reminded: Because of the holiday, I will skip the Thursday and Friday newsletters this week, so unless there is a real major breakthrough, the inbox will be quieter.

Exclusive: Acast acquired RadioPublic in February; now the podcast says the company has taken a dark attitude towards them

In February, Europe-based hosting and monetization company Acast acquired RadioPublic, a podcast player and a company known for its creator-centric technology.Acquisition Charge me As a way for Acast to take over the podcasting space and become important in the United States.It’s worth noting that Matt McDonald, the co-founder and chief product officer of RadioPublic, told me at the time: “We have no intention of rotating [the RadioPublic] The application is closed. ”

But now, nine months after the purchase, the podcast says that the app has stopped updating and has not been updated. New episodes are not regularly uploaded to certain show pages; some podcasts cannot publicly list new shows; in addition, many people said that although they can contact the company through dedicated support emails and social media, they still cannot Get in touch with the company. This problem seems to have been going on for several months. Many people have tweeted to the company, but I will provide some screenshots below for you to understand.

A podcaster, Klaudia Amenábar, hosts Queer Star wars podcast Podrace by RuPalp, Tell me that she encountered a problem while trying to distribute the show on RadioPublic. Although her RSS feed works well on all other listening applications, she receives an error message whenever she tries to publish it publicly on RadioPublic. She said that this situation has continued for several months but has not yet been resolved. According to the screenshots viewed by Acast, when she tweeted on Acast’s account, McDonald directly emailed her and told her that the team “cannot help individual podcasters diagnose specific errors.” edgeLater, she tried to use a separate RSS feed to distribute the second show, but received the same error. She said that her hosting provider Simplecast troubleshooted her RSS feed to make sure nothing strange happened. “In the end, they were like,’This is really weird, it must be a RadioPublic issue. ‘”

I contacted Acast for comment and got this: “We are aware of an issue that currently seems to affect a few feeds on the RadioPublic platform, affecting the submission and display of new content. We understand this allows affected creators and attempts to obtain information from affected feeds. Fans who visited the new content in China are frustrated. Our team is investigating the cause and is working to resolve this issue as soon as possible. Once we get more information, we will share the update with the community.”

Now, RadioPublic is not a top-notch application, and it is not even necessary for the distribution strategy of podcasts. (Chartable’s CEO Dave Zohrob told me that in the past 30 days, it only accounted for less than 0.1% of the audience, just like Transistor.fm co-founder Justin Jackson, judging from the data in March, yes , Not very good, but also to no avail, because at least some shows cannot update their episodes.) But the reason I present this story is because we have seen many acquisitions in this field, and take this as an example of how not to deal with it, Especially if you interact directly with podcasts. Don’t let them get into trouble.Another podcast I talked to, David Cameo, founder and host Creaking death, A sort of The walking dead The podcast told me that he had embedded the RadioPublic player on his website for four years until the company went silent.

“I just gave them up. Must. No one cares.”

dailyExxonMobil’s ads and efforts to properly produce podcast ads

A conversation about how oil companies use podcast advertising to advance their messaging and branding is brewing.Emily Atkins heating communication Written last week About ExxonMobil’s advertisement daily What she said was misleading. (Check Atkin’s post for details of the ad and her proposed edit.)

She wrote that the ad “appears to violate dailyOppose the policy of fossil fuel sponsorship. “However, a era The spokesperson told her: “We don’t allow oil and gas companies to sponsor daily Wholesale” but”[any] Companies can place live advertisements in them daily Podcasts, as long as it meets our ad acceptability guidelines. “

Another story worth adding here is drilling Podcast host Amy Westervelt’s String Other oil companies that use podcast ads and brands that rely on oil.One person noticed Politico’s vitality The Podcast is sponsored by Chevron, which seems to be true, just like another example.

Nonetheless, the line between sponsorship and live advertising is very important era Draw, I will not pretend to understand it.But I did contact some people in advertising to find out era‘The fact-checking process is usually carried out. Does this advertisement sound the alarm for them?An advertising buyer told me that they have era Push back the ad copy and request data or research to support what is said. They also said that claims are not allowed; it is not an endorsement either. Others did not seem to be shocked by what was said in this particular ad.Some people equate ExxonMobil’s “smart wording” with how technology companies usually market their products—hype new features—but doubt era‘Listeners will be deceived into thinking that Exxon Mobil has nothing to do with oil so easily.

Broadly speaking, I think this is just the beginning of a broader resistance to misleading advertising and strange brand/content pairings from the public and podcast hosts. There may be several reasons for this: 1.) As more and more independent programs move towards the enterprise, they give the control of advertisers to a larger and more eager sales team. 2.) As more and more money enters this field, I will have more to say in the next few weeks. Larger advertisers flock in, usually those that run more controversial businesses. . 3.) Dynamic advertising insertion becomes more and more popular means that more programs allow the advertising market to automatically insert advertisements based on audience positioning. This may result in unwanted pairings.

All of this is to say that I am paying close attention to how this is resolved. We are already expecting some weird display ads to appear next to the articles we read online. We might even have the same view of radio advertising. Will expectations of bad ads also appear in podcasts?

Confused podcast listeners help review the Bomb Apple podcast

You may remember that a few months ago, people pointed out that Apple Podcasts had very low app ratings. People hate it, I guess. So, imagine the shock and awe when positive reviews start to pour in and raise their score from 1.8 stars to 4.6 stars. However, the problem is that these comments are praising various podcasts, not the app itself.My colleague Sean Hollister Have a complete story, But Apple confirmed that it relies on the new review prompt. “With the release of iOS 15.1 last month, Apple Podcasts began prompting listeners to leave ratings and comments like most third-party apps — using standard ratings and comment prompts that all developers can use,” an Apple spokesperson said. People are just confused about what they should review. The power of in-app push!

Facebook pays people up to $50,000 to use its real-time audio capabilities

information report (From behind the paywall) Facebook is resorting to cash to let creators use its live audio room feature. According to the article: “Facebook proposes to pay between US$10,000 and US$50,000 to musicians and other creators to purchase its 5-month-old live audio products and pay guests US$10,000 or more,” according to ” People who directly understand the transaction say “terms.” “

At this price, the host must combine four to six live shows, each of which lasts at least 30 minutes. To be honest, if someone transfers into these rooms, I will be shocked, but I can’t accuse people of wanting $$$. However, for these technology companies spending millions of dollars to let people try their new features, I don’t fully understand whether these users will really stay when the cash runs out. This is an open question.

Now, finally, give the Goners in the room a:

How long have you gone Podcasts are releasing music review albums?

I don’t want to admit that I have become a Goner, but it happened. However, for our purposes, How long have you gone, An interview and cultural program co-hosted by Chris Black and Jason Stewart, released by the record company Jagjaguwar An album That There are Track list and detailed information. It was released on December 17, and apparently the duo recorded an 80-minute commentary on Jagjaguwar’s artist music. Two CDs, $13.99. Creative monetization props.

Okay, that’s it. It’s long, but I have to make up for the lost time in the future. I will catch you next Tuesday. Tata.





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