Whoosh whoosh Become the first podcast platform to be recertified to fully comply with the latest IAB Technical Laboratory Podcast Measurement Technical Guidelines (version 2.1).
The IAB Technical Laboratory Standard is designed to bring consistency and reliability to measurement in the booming podcast media.
In order to obtain certification, Whooshkaa submitted an independent technical audit of the IAB technical laboratory. The audit confirmed that Whooshkaa complies with the latest IAB technical laboratory standards for measuring and reporting downloads, audience and ad impressions.
Robert Lowenthal, CEO of Whooshkaa, explained the importance of IAB technical laboratory standards:
“The IAB Technical Lab Guide represents a very important set of industry standards, centering on core concepts such as’downloads’,’listeners’ and’advertising impressions’, and how to measure and communicate to stakeholders.”
“IAB standards are developed and maintained by a respected independent organization in cooperation with industry representatives, and are adopted across the industry,” Robert added.
“Whooshkaa is proud to be the first platform in the world to update certification to meet the new version 2.1 guidelines.”