Why and how to use podcasts in your content marketing strategy


As we know, this is the revival of podcasting.I will not reiterate how it was confirmed, there is already a lot of literature on this (source Here, Here, with Here).

In addition to the general increase in usage, podcasting has also entered a new content field in the past two years, becoming a medium for content marketers to turn to when building relationships with potential customers. Marketers and consultants—and even the entire marketing department—have begun to use this “new” tool as another way to stay in touch with communities that follow them.

As part of my work at Spreaker, I researched the seemingly heterogeneous podcasting ecosystem to find common patterns that can help me in my daily efforts to understand this fast-growing market. One of the most interesting things I have noticed in the past few months is the use of podcasts as the main platform for content marketing strategies.

When setting up a content marketing strategy, you should consider creating a podcast for several reasons:

Easy to eat

Listening to podcasts is a very simple activity, whether you are sitting on the bus, running, cooking, or doing anything else. You don’t need to interrupt the process to focus on the text like reading a blog post or watching a video. Audio consumption is easier, and it provides you with a good listening opportunity during the day when no other competitors can stop you.

Very easy to produce

Podcasts are easy to make, especially when compared to videos. You don’t need to turn off the lights and put on your best clothes; no makeup is required, and you can record even in a messy room in pajamas. Your audience will not know or care.

Add diversity to your strategy

Podcasts placed on your blog provide a different touch for a content strategy that is primarily text-based.Add a nice Embedded player Using powerful images and strategically displayed playlists can enrich your blog’s information and help you build closer relationships with readers and new audiences (listeners).

The power of your voice

Don’t underestimate the power of your voice. When you talk to consumers, customers, or potential partners, your voice has an impact; you are seen as a real person, not a voice mail or an automated menu. The first impression is really important. If you are creating a podcast series for your content strategy, you will have more than one chance to persuade and persuade your audience. They have to press to play your content first, which is true, but since the audience is “on-demand”, you will reach those who really want to be reached.

Guest content, just around the corner

Content marketers know very well how difficult it is to arrange written interviews with influencers who can share his case history and create value on the blog. Sending a lot of emails back and forth is time-consuming and frustrating, but scheduling a 15-minute call for a podcast can solve the problem. You can book a short time slot with your guests to record the call, just a few minutes of post-production, you can embed ready-made episodes into your blog.

Don’t forget to transcribe

For text lovers who think there is nothing better than written text, you can always transcribe your podcast content easily.There are many service The tools provided there can quickly manage this process and prepare you for SEO.

Originally published on My LinkedIn pulse.

Image source: freepik.com

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