Why podcasts should be part of your content marketing strategy


Think about it: When you hear a good story or conversation, it will last longer than the Facebook posts you browse. This is because the way we deal with audio is different from the way we deal with written content.

As Emma Rodero, a professor at the University of Pompeii Fabra in Barcelona, ​​said, tell Atlantic Organization,

“Audio is one of the most private forms of media, because you are constantly constructing your own story images in your mind, and you are creating your own work. Of course, this is something that visual media will never get.”

The audio content involves the audience in the narrative; it tempts them to imagine the people, places, and situations they are listening to. This can help your brand establish deep and meaningful connections with potential customers.

Here are five reasons why you should start a podcast for your brand:

Podcasting harnesses the power of audio.

“Podcasts capture the audience’s attention like other media,” Jessi Hempel Wired Magazine Pointed out. With podcasts, you can express your brand in an audio environment that contains exciting auditory textures. You can add music to your podcast, use ambient sounds to enhance it to set the scene, Or show different sounds.These tips make you Connect with your audience.

Audio content is very suitable for multitaskers.

In a world where multitasking is important, content that can be consumed while users are engaged in other activities becomes more and more valuable. Your target audience may not always have time to read blog posts or watch videos, but podcasts are great for a busy lifestyle. “The essence of podcasting is that they assume you are dealing with multiple tasks at the same time,” Charlotte Crowley says, Used to be the senior marketing assistant of Axonn Media. They can be eaten anytime, anywhere. “Consumers-especially millennials-are squeezing their media consumption into all available moments, whether it’s in the gym, walking the dog, cooking or commuting,” said Mark Burgess strategy Explanation. This is when you can reach them through podcasts.

Podcasts enable you to tell stories and narrate around your brand.

Memories are produced through associations, and podcasts are a great way to guide the potential of audio narratives to connect with your brand. Rodero pointed out, “Broadcasting is an intangible medium that has the greatest effect on stimulating the imagination of listeners.”

A compelling podcast that highlights your brand is something your audience will love select listen. “People voluntarily choose to use your brand regularly and continuously every week or every other week,” Explaining Steve Pratt, The founder of Pacific Content, which created the branded podcast. Good stories will stick to them and let people talk about them.

Podcasting allows you to build long-term relationships with your audience.

Listeners need to be exposed to a brand repeatedly before they can interact with it. “Before the listener decides to actually engage with them, 25-30 touch points need to be reached with the brand,” Pratt tell Advertising Weekly. Podcasts are the perfect way to create these brand touchpoints, because listeners will continue to listen to podcasts, creating a lot of contact time.Provide interesting content and you will have more listeners back Build an ongoing relationship with your brand.

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