Your RSS feed: what it is, why you need it, and how to use it

(Updated in November 2019) You may have heard the term RSS feed, but did you know? What a podcast feed means How important is it to your podcast and its success? Most people don’t, so if you fall into the last category, don’t worry. This is why we need to accurately decompose the meaning of the term, and why it is so important to get your podcast to listen to and how to use it to its maximum potential!

Before explaining the ins and outs of RSS Feed, let’s take a look at what this acronym stands for.

RSS literally ‘Rich website summary’ But it is also commonly referred to as ‘Really simple integration’.

why? RSS feeds provide users with a summary of website updates to simplify their lives! By consolidating content into a feed (think of it as the basic version of your Facebook feed), users don’t have to check their favorite websites frequently to see if new content is coming in. Most importantly, anyone who creates web content can use it to distribute their blog posts, articles or podcasts! The RSS feed is mandatory for manually distributing or syndicating your podcast, because it is actually the URL of your podcast!However, if you want to take the automatic route, please check our One-click distribution We will take care of your podcast!

What does podcast feed mean? Once the feed is set up, your content can be submitted to a podcast application or news reader to subscribe to your content.If you want to know which ones are The most popular podcast feed reader, Some suggestions are: Apple Podcasts, Pocket Casts, Stitcher and CastBow. It’s important to create a Podcast-only RSS feed, Rather than an application that contains other content, otherwise the “Podcast” application will not be able to correctly recognize the RSS tag and reject the entire RSS feed. Once you have a podcast-specific feed, you need to submit it to any podcast application and directory!Such a great place Add your podcast feed to Apple Podcast, Google play with Google Podcast (If you’re not sure about the difference between the two, we’ve written a handy blog post covering How to submit your podcast to Google Podcast).

Create only podcast RSS feed

simply put: It contains information about all your podcasts: Title, picture, description, mp3 file URL and category.All the information you need for your podcast Distribute outside of your hosting platform. RSS allows you to syndicate content to different platforms in order to You can reach different audiences No need for them to visit your website directly.

Podcast hosting

what is the benefit?

For the audience: This means they don’t need to sign up for email or push notifications for podcasts they’re interested in They can stay up to date and find all their favorite podcasts In a podcast application.

For podcasts: It makes it Easily attract new listeners without investing a lot of time When creating an email database or newsletter, you can also link back to your website through an RSS reader to increase engagement.However, the real benefit for you is You only need to upload your content to one place, because your RSS feed will distribute your podcasts for you! This also means that you can also edit from one location!

Upload your content to one place

There are no hard and fast rules to answer this question-it all depends on what kind of podcast you are! However, you first need to ask yourself whether you want to self-host or use a hosting platform, both have pros and cons.

Self-hosted – By hosting everything yourself, this means you have full control of your feed, you own it and your workflow is simple – in turn, this means that if anything happens to your website, your podcast will also be interrupted. In addition, shared hosting means that many people use the same resources, which can cause technical problems. Remember, you need to have some technical skills to know how to code and build an RSS feed And always be aware of industry trends that may need to update your feed!

Sample podcast RSS feed

host – The hosting platform is designed to handle the podcast’s specifications and needs, which means The technology behind the website can scale as your podcast grows! Since they are developed for end users, they also have an excellent support team that can provide technical support whenever needed!

Your feed is the skeleton of your show

When weighing the advantages and disadvantages of RSS feed hosting locations, consider the following: Your feed is the backbone of the podcast, and when deciding where to host your host, you absolutely need to make sure that your hosting service allows redirects. The most popular hosting services usually allow this, and Spreaker is RSS customization options.

For example, you can edit specific tags on the RSS feed without digging into the XML code, such as the one required by Google Play to submit podcasts label. This will simplify your life, because it means you don’t need to manually write an RSS feed and check whether each platform you submit to is normal.

Google Play email tags

With Spreaker, you can also apply very specific changes, such as iOS11 and season and episode tags, based on the device on which the audience listens to the podcast.You can also download from Loudspeaker content management system This will appear as tags in the RSS feed metadata, for example: your season, episode order, and episode tags.To learn more about it, check out our previous blog post Tag your podcast.

iOS11 season and collection tags

Nowadays, podcasters or anyone who uses RSS feeds can have a high degree of control over them, and users can manage, move, and customize their feeds according to their needs. Most podcast hosts allow podcasters to customize different fields of their RSS feeds using categories, author names, or email.E.g Lipson with Blubrry’s Powerpress Both provide extensive RSS Feed customization.

The option to fully control the RSS feed also provides the opportunity to redirect the RSS feed and add prefixes to the RSS feed. Redirect The feed means fully owning it, and it’s worth noting that in the future you may want to host your podcast elsewhere, and if you forward the old podcast to the new host, it will mean you won’t lose the feed of the listeners who subscribe to the old podcast.

Submit a podcast feed

Add prefix Allows you to use other services that your hosting platform may not be able to provide or work to the level you want, and you don’t need to switch hosting providers! Technically, the prefix is ​​a URL address that is located at the beginning of your episode URL and will run every time your episode is played or downloaded.Currently only speaker with Sound cloud Users are allowed to directly add prefixes to their podcasts, but in the future more and more services will be able to run with prefixes.

Currently, using prefixes, you can:

1. Get advanced statistics (e.g. podcast). Podtrac provides podcast measurement technology to track your RSS source download information. It works like this: it redirects your podcast traffic through a Podtrac server, which collects and analyzes information about download requests from all podcast traffic sources, and then sends it to the location of your media files.

Podtrac tracking URL prefix

2. Insert free ads (e.g. generator)Dynamo provides similar technology, but instead of collecting information for your podcasts, it allows you to easily insert pre-, middle, and post-rolling ads into your RSS. Just insert your RSS feed and create an account, and your feed will automatically update to the new RSS prefix as soon as you start placing ads! You will be able to choose the target market segment related to your topic and earn income from your evergreen content.​​​

How to get the podcast feed address

round up

Whether you choose to use RSS feeds, self-hosting, or use the route of a provider, always make sure you maintain control, because this is the key to making the most of it! We hope that by using our guide, you can now confidently answer some key questions on this topic, such as: What does a podcast feed mean? Or where to submit your feed for the podcast. Good luck and make the most of your podcast RSS feed!

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